The Exercise Coach

  • The name of the franchise is The Exercise Coach. A LOW-COST, SIMPLE and PROFITABLE franchise. This is a boutique fitness concept that offers personal training that is particularly appealing to people over 50, but also attractive to folks who need to become more fit yet have resisted joining a traditional gym, or have failed when they tried that approach.

    The focus of the founder of the Exercise Coach from the beginning was to develop a way to offer an intense workout of shorter duration that produced results through a high intensity yet safe and approachable regimen.

    The Exercise Coach offers an exercise routine that dramatically improves the fitness of its members in just two twenty-minute workouts a week. The workouts take place on a scheduled basis in a semiprivate setting, where the members work directly with their “exercise coach.” The workout uses specialized equipment (5 machines manufactured by their sister company, 3 Cardio that utilize a technology they developed and 3 other pieces of equipment). All of the workouts evolve around the specialized use of this equipment.

    KEY TRAITS of business model:
    • Investment Level – For new model that operates in office building with smaller square footage, approximately $76K – $174k total investment. For high traffic retail locations with larger footprint about $150K – $250k to open.
    • Break Even: units reach break-even quickly with a relatively low number of members. Far below membership numbers required by even smaller gym concepts.
    • Lifestyle opportunity: owner has increasing flexibility as business grows. 74% of current franchisees are multi-unit franchisees.

 

Franchisor Details

Total Investment:

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Cash Investment:

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Business Type:

Franchise

In Business Since:

2000

Training & Support:

yes

Franchised Units:

306

Franchise Fee:

$49,500

Categories: Fitness

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