Waxing the City

Waxing the City lends itself very well to semi-absentee ownership, multiple units, and scaling the business in our small-footprint studios, 1,400-1,600 sq ft, with our low-staffing model, 4-6 employees. We require no raw materials, manufacturing processes or expensive equipment that breaks down. Customers come to our studios happy and they leave ecstatic because we provide a high value service at a fair price.

Waxing the City is part of the Self Esteem Brands family of brands, an extensive multi-branded shared services franchise platform that focuses on the health, wellness, and beauty industries. Self-Esteem Brands includes industry leaders like Anytime Fitness, Basecamp Fitness, The Bar Method, and others. With over 5,000 units on all 7 continents, we bring size, financial strength, and operating expertise to the partnership helping franchisees build successful businesses. Headquartered in Woodbury, Minnesota, a suburb of the Twin Cities, we bring Midwestern sensibilities coupled with a down-to-earth approach.

Hear more about the Waxing the City opportunity from our CEO, Chuck Runyon: https://www.youtube.com/watch?v=syCFzgJQqHI&list=PLU3so_cL1TCYoAeuiuqQgfzjkPy6ImvNh&index=7

Learn more about why our franchisees opened their Waxing the City franchise: https://www.youtube.com/watch?v=V2nJpGZKJsY and the support they receive from Self Esteem Brands: https://www.youtube.com/watch?v=o5ww2VvNiAs&list=PLU3so_cL1TCYoAeuiuqQgfzjkPy6ImvNh&index=5&t=112s

Waxing the City has tremendous white space opportunity. With 150 studios currently open in 38 states, and 113 licenses sold in 2023 (50% of which were with the partnership with the consultant network!), 50 additional studios will open their doors in 2024, thus bringing us closer to our footprint goal of 1,200-1,500 locations. Together, we’ll paint the country orange!